Uncover the CoreIn our book, “Make it Work: Navigate Your Career Without Leaving Your Organization,” we introduce a powerful concept that is helping thousands of people re-engage and find sustained success in their company. And companies are realizing huge benefits. This concept is called “passionate core”. Simply put, each of us has two or three unique needs that have to be met in our job. These core needs are really the source of our motivation. When these core needs are being met we have exponentially more mental and physical energy. When the core needs are not being met, we go through the motions, not really satisfied with our work regardless of the money or recognition that our company throws our way. Given that everyone’s core needs are different, uncovering them requires some introspection. By introspection we’re not talking about delving into childhood experiences or taking a pilgrimage to Tibet. What we do mean is that you need to uncover the needs that your passions are helping fulfill. Let me explain. Each of us participates in activities we are passionate about. Whether it is sailing, chess, golf, movies, reading, playing with your children, riding a Harley, swimming, jogging or cross stick, we love doing it. You know it is a passion if you think about the activity a lot, and you use your discretionary time and money to pursue the activity. You may even dream of making a living through your passion, but instead find yourself “stuck” in your job and company. Now here is the critical yet largely unknown truth – you are passionate about certain activities because the activities are helping you fulfill your unique core needs. For example, your passion for travel, fixing old cars and skiing may be fulfilling core needs you have for challenge and experimentation. And another’s passion for gardening, reading and cooking may be fulfilling core needs they have for learning and creativity. Once you know what a person’s core needs are, you gain incredible insight into what makes them tick – the source of their motivation. And, you will know what needs must be met in their work for them to be fully engaged. Start with yourself. You can uncover your unique core needs by listing the activities you are passionate about, and for each one asking yourself: what does this activity do for me personally? In completing this exercise you will notice that each of the activities you love to do is meeting a couple of the same core needs. This exercise may reveal that the accountant who spends her weekends mentoring young children and volunteering at science camps has a core need to learn and share knowledge with others. The manager with a passion for playing basketball and baseball, and volunteering as a youth counselor, has a core need for competition and new challenges. And the trainer who is constantly fixing old cars and completing cross word puzzles has a core need to solve problems. In each case, discovering the person’s core needs provides powerful self-awareness. You now know what makes them tick, and can answer the question – what will fully engage this person in their work? As a leader, your goal is to channel each person’s core needs in benefit of the company. By bringing their core needs into the workplace, you are tapping into exponentially more of their mental, physical and emotional energy. This energy is free for the taking. People want to bring themselves and their core needs into their work. As a leader and entrepreneur, your band of believers will be developed one band member at a time. By taking the relatively simple step of helping each uncover their passionate core needs, you will tap into the vast reservoir of energy that is sitting latent. For example, you can engage the accountant with core needs to learn and share knowledge by asking her to research a topic, or find and apply industry best practices. She would also be a great mentor to new employees. The manager who has a core need for competition and challenge would be very engaged by a stretch goal, or to be the “best” in a specific area. The trainer who needs to solve problems could be asked to solve critical and complex issues that you and others don’t have the patience for. As an employee, leader and consultant, I have realized tremendous returns after helping people bring their passionate core needs to work. I have also used this to engage people in other settings, including my four children. For example, one day I needed to get the weeds pulled in my backyard. It was a large task for anyone, but seemed an especially insurmountable task for my four children ages 8, 7 (twins) and 4. However, I did not have to threaten and push at all. I simply appealed to each of their core needs. For eight-year old Sydney who has a core need for autonomy, it was the sense of enjoyment she gets from pulling weeds and accomplishing something by herself. For seven year old Tate, who has a core need for competition and to be the best, I challenged him to pull the biggest pile of weeds. For seven year old Kennedy, who has a core need to help and nurture, I discussed that weeds slowed the growth of flowers and that she needed to help the flowers grow by getting rid of the weeds. For four year old Davis, who is showing a core need to affiliate, I told him he would be able to “play weeds” with his siblings. Appealing to their core needs, along with lots of cool-aid, got the weeds pulled. The passionate core is such a simple yet powerful concept. The level of satisfaction and engagement a person derives from their job is directly proportional to the degree to which their core needs are being met. To apply the power of passionate core needs, start with yourself by answering the following questions:
- What do I love to do?
- Why do I love this activity – what does it do for me personally?
About the Author: Joe Frodsham is co-author of the book, “Make it Work: Navigate Your Career Without Leaving Your Organization”. Joe has been in a leader in a number of Fortune 500 companies, and is now the Founder and Principal of the consulting firm – JBKF Group LLC.